Privacy policy
Privacy & Security Policy
Effective Date: 19 February 2024
1. Who We Are
Under UK GDPR, Maxguard Ltd acts as the Controller of the personal data you provide to us.
- Company Name: Maxguard Ltd / Rocket Dog
- Registered Office: 1st Floor (Front), 75-77 Margaret Street, London, United Kingdom, W1W 8SY
- Data Protection Officer (DPO): Clint Chien
- Email: privacy@rocketdog.uk
2. What Personal Data We Collect
A. Order Data
- Name, address, email, phone number
- Payment details (processed securely by third-party payment providers)
- Order history
B. Website & Device Information
- IP address, device type, browser type, location data (if consented)
- Interactions with our website (cookies, analytics, marketing preferences)
C. Marketing & Communications Data
- Email marketing preferences
- Participation in competitions or promotions
3. Legal Basis for Processing Data
| Purpose | Legal Basis |
|---|---|
| Processing and delivering orders | Contractual necessity |
| Fraud prevention | Legitimate interest |
| Marketing communications (opt-in) | Consent |
4. How We Use Your Data
- Fulfilling your orders – processing payments, delivering products, and sending updates.
- Customer service – answering your queries and sorting out any issues.
- Marketing (if you’ve opted in) – sending offers, product news, and competitions.
- Fraud prevention – keeping your account and our systems safe.
- Product recommendations – we use automated profiling to suggest items you might like based on your shopping behaviour.
5. How We Share Your Data
We don’t sell your personal data. We only share it with trusted third parties for essential services:
| Third-Party | Purpose |
|---|---|
| Payment processors (e.g. Stripe, PayPal) | Secure payment transactions |
| Delivery partners (e.g. Royal Mail, Yodel) | Shipping your orders |
6. International Transfers
Some of our service providers (e.g., Shopify, Klaviyo, Meta) are based outside the UK or EEA. When your data is transferred internationally, we ensure it’s protected using approved safeguards like Standard Contractual Clauses or adequacy decisions.
7. Data Retention
We only keep your personal data for as long as necessary:
- Order and account data: kept for up to 7 years to meet tax and legal requirements.
- Marketing preferences: kept until you unsubscribe or withdraw consent.
- Competition entries: retained for up to 12 months after the promotion ends.
8. Your Rights Under UK GDPR
You have rights over your personal data, including:
- Right of access – to see what data we hold about you
- Right to rectification – to correct inaccurate information
- Right to erasure – to ask us to delete your data
- Right to object – to stop processing for direct marketing
- Right to data portability – to request your data in a usable format
- Right to restrict processing – to limit how your data is used
- Right to withdraw consent – at any time, if we’re relying on your consent
To exercise any of these rights, email us at: privacy@rocketdog.uk
If you're not happy with how we handle your data, you can contact the ICO:
- Address: Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF
- Helpline: 0303 123 1113
- Website: https://ico.org.uk/
9. Children’s Privacy
Our website is not intended for children under 16, and we do not knowingly collect data from them.
10. Changes to This Policy
We may update this policy from time to time. We’ll post the updated version on this page with a new effective date.
11. Contact Us
- Email: privacy@rocketdog.uk
- Address: Maxguard Ltd, 1st Floor (Front), 75-77 Margaret Street, London, W1W 8SY